Associates
Who does it.
Lee Moon, President
Lee Moon serves as program manager for all Iona Moon clients. With over 20 years in public relations, capital attraction, business development, and corporate management, Lee provides strategic growth planning, business development, government and industry liaison services, capture planning, proposal management, alliance building, and executive guidance to her clients around the world. Lee makes a strong and lasting first impression, and is well-respected among the Navy contractor community and inside the “beltway” as a trusted agent. More about Lee…
Larry Groves, Senior Consultant
Larry Groves, (Colonel, USMC, Retired) is founder and president of GCC Associates, a defense consultancy in Vienna, Virginia with offices around the country. Larry’s expertise spans the industries of defense, agriculture, and real estate development. He provides no-nonsense strategic level guidance and business development services through his associates. His Pentagon and DC contacts read as a “who’s-who” of senior defense and defense industry officials, and he is very selective when accepting projects. He is a trusted broker and a squared-away Marine with a command presence and a customer-advocate approach. Larry’s senior consultants, including several retired general and flag officers, are available for Iona Moon projects as needed.
Molly Chen, Director of Marketing
Molly Chen, is founder and president of POCmarketing. Molly is a highly talented and experienced marketing professional with a great sense of visual presentation and a great deal of marketing strategy experience to back it up. Molly’s company provides all the image development, graphic design, layout, web strategies, collateral materials, print advertising, and press services for Iona Moon clients. POCmarketing was recently named Expert Consultant for the Maryland Strategic Assistance Consulting Fund. Iona Moon leverages the full resources of POCmarketing to provide Madison Avenue presence for its clients.
Rear Admiral Dana McKinney, Senior Consultant
Rear Admiral Dana McKinney, USN, Retired, is founder and president of Dana Associates, Inc, a management consulting firm serving the aerospace and defense sector. Dana is a Navy pilot with over 3,800 hours in all types of aircraft, and is former Commander, Naval Air Warfare Center, Weapons and Aircraft Division. Dana provides senior leadership support to Missile Defense Agency and management consulting services to industry leaders. Dana’s command experience and strategic vision provide Iona Moon clients with a critical decision-maker perspective.
Scott Bruce, Senior Consultant
Scott Bruce is founder and president of Avericon, LLC, a business development consulting firm strategically located near the Naval Air Systems Command (NAVAIR) in Patuxent River, Maryland. Scott is a retired United States Navy test pilot and is well connected and highly regarded throughout NAVAIR. Through Avericon, Scott provides Iona Moon clients with “boots on the ground” inside Naval aviation, and helps to evaluate client’s capabilities against published requirements to identify opportunities and plan capture efforts. Well-versed in the DoD acquisition process, Scott provides the fleet perspective, and extends the reach of Iona Moon to include those key stakeholders.
Resources on call…
In addition to directors and senior consultants, Iona Moon taps into a cadre of professional project managers, engineers, researchers, writers, artists, consultants, and service providers to directly support projects as needed.
Additionally, Iona Moon provides resource referrals outside of the above services scope, connecting clients with top performers in each required discipline.
Whatever your business growth needs, Iona Moon is your ONE resource for exceptional service and performance.



